In a survey of 100 senior executives at large customer service organizations focused on improving customer experience, Opus Research seeks to understand how enterprises develop business strategies and choose vendors to support Conversational Commerce. Based on the input from respondents, this report details organizational processes and the decision-making factors involved for purchasing, implementing and measuring success for enterprise customer experience initiatives.
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For more information on becoming an Opus Research client or purchasing the report, please contact Pete Headrick (pheadrick@opusresearch.net).